• It's 2019; Time to Talk about Your Site Stats

    Google Stats are overdone and overwhelming.

    Few sites benefit from overkill and it turns out your best bet is FREE and right in your cPanel ...more

  • SSL is now FREE with all Email and Hosting!

    Google wants it, you need it, so it's time.

    COOLCOM; the 1st and only firm to include SSL with all accounts. Save LITERALLY $100s ...more

  • Sticky economies call for some rethinking

    Yep, getting a little sticky out there… trade embargos… tariffs…

    unsteady dollar… things are getting a little rocky in our Country right now ...more

  • Who's The REAL Data Privacy Giant?

    Facebook is just one of many worries

    Some of what's collected by other companies is outright panic worthy, and we approved it... ...more

  • 1 Buying an Online Business? There are Ten Critical Steps.
  • 2 Uhhh... So Why Exactly Should I "LIKE" you anyway??
  • 3 Seven super important letters to web by; "b a c k u p s"
  • 4 The Promise and Lure of SEO Wizards and Gurus OH MY!
  • 5 We're Feeling Super Canadian. How about your business?
  • 6 Google wants it, sites need it SSL Secure is now FREE.
  • 7 The Most Common Reason for Domain Loss is your control.
  • Buying an Online Business? There are Ten Critical Steps.

    So you've bought an online business...

    Aside from enjoying the excitement of acquiition, there things you need to make happen in order to make for a smooth and issue free transition. Locks need changing at midnight, as with Bricks and Mortar. ...more

  • Uhhh... So Why Exactly Should I "LIKE" you anyway??

    If the Pied Piper was around today

    If the Pied Piper was around today, he'd be "that guy" the Social Media wiz sought after by most every retail and service based corporation on the advertising block ...more

  • Seven super important letters to web by; "b a c k u p s"

    Security is the new unlimited today.

    With website hacks reported as skyrocketing and security becoming the number one concern of Google and other "Business Necessary Entities" WAY Backups are Coolcom's newest inclusion. ...more

  • The Promise and Lure of SEO Wizards and Gurus OH MY!

    So you found a place that has the best SEO Gurus and Google Wizards.

    That companies make money on promising top spot in google is easily the most disappointing reality of the dedicated SEO professional. There are no gurus; no secrets and no secret sauces. ...more

  • We're Feeling Super Canadian. How about your business?

    COOLCOM has the great fortune of being able to provide "All Canadian” service

    Do you support local business given the opportunity? Does it make a difference? Do you give it thought? Now and then we see very Canadian enterprises basing online presence in the US ...more

  • Google wants it, sites need it SSL Secure is now FREE.

    Google says it's become pending need.

    With security becoming a top priority, and also a ranking criteris, the time has come for all site owners to put it on top of their own list. We noticed, and now offer SSL free. ...more

  • The Most Common Reason for Domain Loss is your control.

    Your Site Went Down, Business Halted"

    And the worst part is, you had the ability all along to prevent the damage of temporary outage due to domain expiry. The key is to keep this one piece of info updated always. ...more


Webmaster workbench: Getting Facebook Likes

Much ado about Marketing

Your Facebook page is your marketing mainline; make sure it performs..

More on Facebook from JoCool

Is Facebook ever private?

The truth about the settings

No matter how much you fiddle with settings there is still the agreement..

JoCool on Social Media Privacy

More Webmasters Bench

More SmackDown!

Suddenly I Wanted to Take Their Money

The other day, I got an advertisement encouraging me to revisit an account I once created at Freshbooks. It was a pretty attractive invite too, nice looking and offered good visual incentive to get back with their program. This ad, and its distribution, was obviously costly.

I logged into the derelict account and took a look around. Much had improved and it was motivating me to click that upgrade button. Eventually I just had to review pricing, I was damn near sold and needed very little to push me to go ahead.

These days, in my internet world, any service in the area of 9.95 per month goes with fewer questions than those that rise above that number. This site was looking for a minimum of 19.95 per month though, so I did some slinking around …looking for some site hype to further justify the expenditure.

In that process I happened upon the employee page.

I don’t often shake my head at a webpage, but this one had me in full “for shame” motion. While trolling for my higher end dollar, the site was also looking for more staff. But their “pitch” for staffing was far more enticing than the pitch for clients.

The usual suspects were there, I expect to see these:
- Health benefits
- Parental leave
- Competitive wages

But these caught my eye
- Free pancakes, yogurt and other breakfast goodies
- Showers with towel services
- Free snacks and pop
- Paid Volunteer days
- Onsite Games and arcade machines

Is it volunteering if you’re paid?

Is this site trying to do too much? 

Okay so none of this seems too drastic financially, until you count the employees, which is 86 (and hiring more). Suddenly I wanted to take (earn) their money not give them mine. I was more interested in the only aspect of the site that doesn’t make money.

My first thought was … 86 x pancakes n yogurt x 200plus working days? That thought was followed by “86 x volunteer days paid at the animal shelter on my dime” and so on. The thought of paying 240 per year to sustain free pop and pancakes almost daily for 86+ people kind of pissed me off.

I don’t find fault with a company that offers neat amenities to staff. But it seems there might be a better way of getting it across; that info is too accessible, maybe even on the wrong site.

There’s something to be said for recognizing what leaving room for improvement can achieve in terms of revenue. Balancing information on your website to leverage confidence often involves paying attention to perception, and this holds true for cluing prospective customers, unnecessarily, into how their dough is spent (other than on customer services). Carrying on about spending, when asking for money, is just not wise. Free volunteer days, pancakes, games machines and yogurt sounds cute … until the client is being told it’s on their dime.

Freshbooks paid a lot of money for that ad to lure me back, it’s a pity they didn’t have a pro skate their site for marketing balance. Many companies do have their sites evaluated for spelling, grammar, technical reliability and more, but evaluating for “message” seems to be less of a concern.

Make a point in YOUR site proof reading schedule to ensure a balance of information. If you publish a page that conveys expenditure on the same site as the one that asks for substantial amounts of money (from existing or potential clients) consider the conflict of your overall message.

Hosting was just the start. COOLCOM team showed me how to make my website make money while I do my job.

Brent Keller, Emergency Svcs Educator

Selling online was my goal, COOLCOM got me there. I was on to marketing while competitors were still toiling with domains.

Gary Beyer, Tesseract Computers

I run Canada's largest Endocrine Health Group, I need people I can trust are really on top of their tech and email game.

Pat Lee, CANFib Canada